Last Friday, Dr. Kathy Hamilton from the University of Strathclyde gave a seminar in Durham on ‘Inclusion or Stigma? Low Income families and coping through brands‘. The paper that the seminar was based on can be found here and the presentation that Kathy delivered can be found here or by clicking on the image below
The seminar was very well received and three things in particular struck me about Kathy’s presentation.
1. Household budgeting
Kathy noted that many of the households considered spending money on ‘brands’ (visible consumption) to be ‘non-discretionary’ and spending on goods and services consumed within the household (invisible consumption) was considered to be disretionary. This was a strategy to ‘protect’ the children in the household from bullying or stigma (or from obtaining the goods using illicit methods) and reminded me of Chris Warburton- Brown’s work on maternal deprivation. (If you haven’t read his blog, please do so here and his presentation at another of our seminars can be found here)
2. Exclusion
The presentation contained a couple examples of ‘strong’ versions of social exclusion. John Veit-Wilson (1998, p45) identified that ‘weak’ versions of the social exclusion discourse focus on changing individuals characteristics whereas stronger versions ‘also emphasise the role of those who are doing the excluding’. This was particularly the case with the lone parents who felt empowered and independent by caring for their children without the support of the father whilst the wider societal discourse of ‘single mothers’ saw them as reliant on welfare; and with the consumption practices that help inclusion at a micro (neighbourhood) level provoking the threat of stigma at a macro (wider societal) level. Here’s a good ‘applied’ example from the Sunderland Echo which reports that ‘Sunderland bar bans ‘chavs’ in bid to end trouble’. The manager of the bar states that there will be ‘no labels which are classed as undesirable‘ (my emphases)
3. Social Marketing
The pervasiveness of the market and the potential (or otherwise) of ‘social marketing’ generated a lot of discussion during the panel session. The idea that an activity (marketing) that is involved in generating the stigma and exclusion that we were discussing could also form part of a strategy to address the exclusion reminded me of a paper (on social capital) by Smith and Kulynych. They argue that:
there are many problems with using a vocabulary … drawn from the predominant economic model to overcome the deficits of this model (p160)
and that
the use of the language of the stock market to discuss … the amelioration of social problems reflect the seeming hegemony of capitalism (p166)
This ‘language of the stock market’ includes not only social marketing and social capital but also, for example, ‘ethical consumption‘, ‘social return on investment‘, ‘ethical finance‘ and ‘sustainable development‘. Smith and Kulynych propose that these terms:
serve to make the social, economic and political relations that characterize capitalism appear a largely natural and inevitable aspect of human activity, as well as to help legitimate these relations.
In other words, the market is often presented as the answer, no matter what the question. This approach, it could be argued, can also be seen in the ‘new approach’ to tackling child poverty in the UK.
But these are just some of my thoughts. As ever, we’re always keen to hear yours……
Steve
*Many thanks to Kathy Hamilton for leading the seminar, Nick Ellis for chairing it and to Alison Garnham, Jeremy Cripps and Victoria Wells for taking part in the panel discussion.
A couple of days before the event, Helen Goodman, the Shadow Media Minister, who was hoping to attend the seminar, called for curbs on advertising directed at children
The audacity of Hope
Stephen Armstrong, the author of Road to Wigan Pier Revisited, gave a talk in Newcastle on Wednesday evening at an event organised by Children North East and the North East Child Poverty Commission. He had retraced Orwell’s steps 75 years on and found that, in many cases, life hadn’t improved for lots of people and, in some instances, had probably got worse.
The stories, whilst brilliantly told were, utlimately, very depressing and there appeared little to be optimistic about. The question and answer session following the talk provided lots of questions, but precious little in the way of answers to the many problems many people face today. And then, an audience member from Argentina spoke about her experience in that country and noted that, in absolute terms, poverty in Argentina looked a lot different (and a lot worse) than poverty in the UK. She used the word hope as well. I asked a question about potential ‘tipping points’, a lady next to me asked Stephen about his sense of collective action and then Sara Bryson from Children NE said that she had hope because she felt that there was lots of work being done in the region about this issue, there was a real sense that something might be happening but mainly, she had hope because she worked with children and young people and many of them still had hope.
Hope’s Diary
In preparation for a conference that was held on child poverty in the North East last year, Children North East, along with Helix Arts and the Live Theatre supported a group of young people to produce a play about the experience of growing up in the region living in poverty. Hope’s Diary was the result of this idea. The 10 minute play was performed at the conference and was recently performed twice for MP’s at a Parliamentary Reception (called Hope in Parliament) hosted by Sharon Hodgson MP. Local coverage of the reception can be found here and is worth a look.
The play ends with the young people recounting what they expect to happen and what they hope will happen to them and their families in the future….
In the future…
I expect little change
I expect nothing
I expect my little sister not to get better
I expect greater stress
I expect to be wiser
I expect for no one to understand
I expect my mum won’t get a job
I don’t know what to expect
I expect to get kicked out
I expect to have a hard life
In the Future.
I hope for a better neighbourhood
I hope to have a nice garden
I hope for more money
I hope for a better house
I hope I don’t have to worry so much
I hope to go to university
I hope to become a history teacher
I hope to feel a sense of pride
I hope to win the lottery
I hope to go on holiday, anywhere
I hope.
Hope’s Diary is currently being developed into an online resource called ‘A Day of Hope’, following a Culture Hack event in the region. Again, it’s worth a look to see how young people can be involved in the discussions about the impact of poverty and in prompting everyone, not just adults, to take the issue seriously.
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